.At the launch of Astrid Andersen's brand-new line Stel, a presentation kept outdoors on a boat dock, The Road's 2002 tune "Turn the Webpage" was actually blasting away from the sound system. It was actually a star-aligned, emblematic second, given that the London-trained developer is beginning a new phase in her fashion lifestyle, this time around centering the work around herself.Andersen's much appreciated name menswear brand was actually focused, vivid, and also streetwise. With Stel, she described in a pre-show job interview, "I must rest pleasantly at the facility of it possibly much more this time around because today it's a females's damage label, and also it is actually a lot more regarding me as well as my individual recommendations." Stel additionally reflects Andersen's evolution as a person. After ceasing her line, the developer moved back home to Jutland in the North of Denmark as well as had pair of children. She is actually certainly not the individual she was back then.Shifting equipments in fashion is actually challenging to do. Brands seem to take on lifestyles of their own, and also it is actually quick and easy to become pigeon-holed. Stel brake with a number of fashion's rules. The tag will definitely show in-season, so what is presented will certainly be available for acquisition. At the same time, seasonality is less important in the Stel equation than relevance. Collections will definitely be actually determined through number (01, 02, and 03 were actually shown in Copenhagen), the idea being actually that you may come together parts all over "seasons" both in your wardrobe and also on the selling floor. Andersen views no necessity for a garment to be left just because the schedule web pages turn. "The straight translation of stel is actually body system," she pointed out, but it [recommends additional to] a foundational construct in a type of commercial means it [likewise defines] a set of valuables-- when you discuss a tea set, you will call it a stel. For me, that was actually fairly an exciting beginning factor in terms of the concept of developing both collectibles, but also something that is actually a new groundwork." Possessing designs present on scaffolding was actually fortuitous as it suggests many metaphors. There's building and construction, which relates to creating a brand-new company, as well as the concept of assistance relates to her view that garments ought to help you. Stel is, fundamentally, a type of mobile offering, however none with the angularity of one thing like Legos or stacked Mu00e6rsk delivery compartments. Motion, company, as well as permission belong to Andersen's strategy. "When I discuss the brand name, I have this tagline: modifying that you may skate in, denim you can easily dance in, shirting you can journey in." Flexibility, happiness, movement.